This Privacy Policy describes how Inferno Concrete Pumping, Ltd. ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website https://www.infernopumping.com/ (the "Site"), use our services, or interact with us, including via email, SMS, or other communications.

1. Information We Collect

We collect information in the following ways:
a. Information You Provide

• Personal details such as name, email address, phone number, postal address, and payment information are collected when you register, subscribe, make purchases, or contact us.
• Communications, including feedback, inquiries, or content you submit.
• SMS-specific data: Phone numbers and opt-in consents for text messaging.

b. Automatically Collected Information

• Device and usage data: IP address, browser type, operating system, pages viewed, time spent, and referring sites.
• Location data: Approximate location based on IP or device settings.
• Cookies and tracking technologies: We use cookies, web beacons, pixels, and similar tools to track user behavior, preferences, and for analytics. See our Cookie Policy for details.

c. Information from Third Parties

• Data from social media, analytics providers, or advertising partners.
• Publicly available information.

We do not collect sensitive personal information (e.g., health, racial origin) unless necessary and with your explicit consent.

2. How We Use Your Information

We use your information for:

• Providing, maintaining, and improving our Site and services.
• Processing transactions and fulfilling orders.
• Communicating with you, including sending newsletters, updates, promotions, or service alerts via email or SMS.
• Personalizing content and advertisements.
• Analyzing usage trends and performance.
• Ensuring security and preventing fraud.
• Complying with legal obligations, including 10-DLC for SMS and data protection laws like GDPR, CCPA/CPRA.
• Marketing purposes, with options to opt out.

For SMS, we obtain explicit consent and honor opt-outs (e.g., reply STOP).

3. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share it with:

• Service providers, including hosting, payment processors, SMS carriers, analytics tools (e.g., Google Analytics), and marketing partners, are bound by confidentiality.
• Affiliates: Within our corporate group.
• Business transfers: In mergers, acquisitions, or asset sales.
• Legal requirements: To comply with laws, subpoenas, or protect rights.
• With your consent: For other purposes.

4. Cookies and Tracking Technologies

We use essential, functional, analytics, and advertising cookies. You can manage preferences via browser settings or our cookie banner. Third-party trackers (e.g., Google, Facebook) may collect data for targeted ads. Opt out via their privacy policies or tools like NAI or DAA.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or alteration. However, no system is entirely secure; we cannot guarantee absolute security.

6. Data Retention

We retain personal information as long as necessary for the purposes outlined, or as required by law. Criteria include legal obligations, dispute resolution, and business needs. Upon request or when no longer needed, we delete or anonymize data.

7. International Data Transfers

If we transfer data outside your jurisdiction (e.g., to the US), we use mechanisms like Standard Contractual Clauses or adequacy decisions to ensure protection under laws like GDPR.

8. Your Rights and Choices

Depending on your location, you may have rights to:

• Access, correct, update, or delete your information.
• Object to processing or request restriction.
• Data portability.
• Withdraw consent.
• Opt out of marketing: Unsubscribe links in emails; reply STOP for SMS.
• Do Not Track: We respond to DNT signals where required.
• CCPA/CPRA rights for California residents: Opt out of sales (we do not sell data); know/request deletion.
• GDPR rights for EU residents: Lodge complaints with supervisory authorities.

Contact us to exercise rights. We respond within applicable timeframes.

9. Third-Party Links

Our Site may link to external sites. We are not responsible for their privacy practices; review their policies.

10. Children's Privacy

Our Site is not intended for children under 13. We do not knowingly collect their data. If we learn of such a collection, we delete it. Parents: Contact us with concerns.

11. Changes to This Policy

We may update this policy periodically. Changes are effective upon posting, with the updated date. Significant changes may be notified via email or Site notice. Continued use constitutes acceptance.

12. Contact Us

For questions, requests, or complaints:
Email: inferno@infernopumping.com
Address: 3155 Chillicothe-Lancaster Rd SW, Lancaster, OH 43130
Phone: 614-800-4088